Before you create an awesome Search Engine Optimization (SEO) strategy, you need to improve the level of difficulty in which search engine retrieve your website. The simple fact is that search engines work smarter, not harder. If your website is difficult to process, search engines will be less likely to refer people to it.
First let's start of with what is Search Engine Optimization (SEO). SEO is the process of improving the efficiency of a website and/or web page so that it ranks higher in search engines. To make it plain, when people search on Google, your website and/or web page will be the first link to "pop-up."
Search Engine Optimization is important because search engines are a great way to gain new visitors to your page. Millions of people use search engines every minute. SEO could be the difference in turning a prospect into a lead.
So how do you optimize your website? With these nine SEO tips, your website will be one step closer to gaining the web traffic you so desire.
Tip #1: Keywords! Keywords! Keywords!
This is the most important tip of all. Keywords or key phrases are essential to getting your website discovered by search engines. Keywords are the way prospects find your website. For example, when people Google the keyword "cupcakes," every page that has that keyword attached to it will be "pulled" by the search engine. Choosing the right keywords to attach to your website and/or webpage is crucial. You need to make sure you are using the same keywords that your target audience is using, otherwise you will not gain the web traffic you are hoping for.
In addition, keywords must be placed in the right places on your website. Search engines use keyword placements to gauge the importance of page. The use of bold or italicized words are noted by search engines.
Keywords are the "bread and butter" of search engine optimization. It is extremely useful when done right. Examine the effectiveness of the keywords used on your website and decide if they are appropriate or not.
Tip #2: Design with Ease
In designing your website, make sure it does not have too many images. Search engines are unable to read image files. So while images are great, make sure your website contains enough text to be indexed. If able, add captions to you images to make them indexable by search engines.
Tip #3: Titles
Titles are one of the first things that search engines use to index web pages. Titles are what are shown in the search results of search engines. Determining a great title to encompass the entirety of your content is important. Make sure your title is specific and accurate. Having a misleading title can be the deter people from visiting your website.
Tip #4: Down to the Description
Description tags, otherwise known as meta tags, are HTML code that give more information about the webpage. Description tags are used by search engines to measure how relevant the page is to the users search words. When creating meta tags make sure you add keywords that are relevant to your materials.
Tip #5: Valuable & Unique Content
Good, engaging content is what makes your website stand out. The content you post on your website must have a purpose. You do not post things just for "clickbait." People do not like to feel cheated. Make sure your content is valuable and unique in the eyes of your audience. Good content is the key to building a strong following.
With these five tips, search engines are going to absolutely love your website. As a result, more people will visit your website and (fingers crossed!) your business will grow.