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Serenity Anderson is a data-driven marketing strategist with a Master’s Degree in Marketing from Clemson University and a B.S. in Business Administration from UNC Charlotte. With experience spanning corporate, agency, and freelance roles, she has led market research and digital strategy initiatives for organizations like Dow Chemical Company, Southern Company, and World Finance Corporation. Serenity specializes in turning insights into impact, boosting brand awareness, optimizing performance, and driving growth through research-backed strategies and cross-channel campaigns.